Overview
Branding
Visual design
Art direction for unfiltered truth
«0 Anestesia» is more than just a video podcast. It’s a statement of intent. A project that dares to stare you in the eye and speak without filters, without comfort. Each episode is an emotional dive — a surgery without anesthesia that reveals the raw and the real with striking beauty.
The art direction builds a visual world that collides the human and the artificial. All portraits, environments and frames are generated with artificial intelligence — not as a gimmick, but as a medium to translate emotional depth into powerful imagery. A sober, elegant, sometimes unsettling aesthetic supports the narrative without diluting it, instead intensifying it.
The visual identity plays with tension: hyperreal figures wrapped in synthetic materials, direct stares that confront the viewer, bold compositions and deep shadows. Every frame is intentional. The logo, framed like a bold editorial signature, functions as a mark of truth — a seal that validates the emotional weight of what is being shared.
This project proves that AI can be a canvas for human sensitivity. And that when honesty becomes an aesthetic, it becomes impossible to ignore.
