Overview
ART DIRECTION
DESIGN
The Luxury of Stillness, the Elegance of Origin
The project for EL VIEJO CORTIJO conveys a refined and restrained identity, built from an almost spiritual geometry. The firm lines, balanced framing, and desaturated palette evoke contemporary Andalusian architecture, without falling into clichés or folkloric codes. Here, form speaks of origin, but tone speaks of future.
From an art direction standpoint, the visual language is serene, almost contemplative, where the silences between forms weigh as much as the elements themselves. The use of white is not emptiness: it’s a space for pause, for breath, inviting a closer look at the design’s formal precision.
This project becomes a visual narrative that connects the rural and the sophisticated, the natural and the designed. The identity was crafted not only to live alongside the physical space of the cortijo, but to elevate its perception across digital, editorial and experiential contexts.
Working with a brand like EL VIEJO CORTIJO allows us to explore a type of luxury without ornament — a luxury of presence, materiality, and quiet beauty. That’s what makes this project so relevant: it transforms a traditional setting into a contemporary cultural experience.
