Overview
ILLUSTRATION
ANIMATION
Recycling Has Never Been This Expressive
This project transforms the everyday act of recycling into something visually irresistible. For Ecovidrio, we developed a series of digital stickers for social media starring containers, bottles, and even the planet itself — all bursting with personality and a shared mission: to inspire ecological action through emotion and humor.
Each character was designed with expressive features, dynamic poses, and a bold, playful color palette that makes them instant eye-catchers in any digital context. It’s not just about being “cute” — each sticker delivers a feeling, a message, a call to act.
From dancing bins to bottles with stars in their eyes, every element of the series was crafted to make sustainability go viral. Recycling becomes less of a chore and more of a joyful, everyday ritual — one that feels personal and full of character.
This project proves that sustainability can be communicated through emotion, play, and digital culture, reaching new audiences without lectures or corporate distance. It starts with a smile — and leads straight to the green bin.
