Overview

ART DIRECTION
DESIGN

On March 8, International Women’s Day, women from 70 countries have been called to strike to give visibility to the work they perform. From company workers facing wage gaps to those performing feminized and undervalued tasks.

The most famous woman in the Prado Museum, La Maja by Goya, will not go to work that day. As a sign of support for the strike, we will remove the protagonists of Goya’s paintings «La maja desnuda» and «La maja vestida» from their jobs on March 8.

To make the action go viral, the Museum will exceptionally lift the ban on photographing its works and encourage everyone who visits the museum to take pictures with the paintings of the «majas» and share them with the hashtag: #Lamajatambiénpara.